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Yuasa set for more BTCC success with Honda Yuasa Racing’s new Type R

Yuasa Battery Sales (UK) Ltd are revving up for another memorable season of Dunlop MSA British Touring Car Championship racing as they hunt their fifth championship win in just six years. And with the first race of 2015 just weeks away, the highly anticipated Honda Yuasa Racing Civic Type R race car has been unveiled at the BTCC Media Day.

The all new Type R race car, which took to the track in race trim for the first time during the event at Donington Park, sports a stunning new livery featuring Yuasa’s iconic red, white and black brand colours. Triple champion Matt Neal and 2012 champion ‘Flash’ Gordon Shedden will pilot the aggressive looking machines in what will be their sixth season together as team mates at Honda.

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Yuasa has a long and proud heritage in BTCC racing, having sponsored the Team Dynamics run Honda operation since 2010. During this time the battery manufacturer has enjoyed phenomenal success on the track, claiming an unprecedented four consecutive manufacturers titles between 2010 and 2013 and drivers’ trophies in 2011 and 2012.

As the world’s leading battery manufacturer, Yuasa provides a wide range of original equipment (OE) standard automotive batteries and accessories, including the YBX7000 Start Stop EFB and YBX9000 Start Stop AGM ranges for the latest vehicles. The company also offer a complete online fitting system, featuring a powerful battery look up tool with detailed fitting guides and technical information.

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James Hylton, General Sales and Marketing Manager at Yuasa Battery Sales (UK) Ltd said: “We are proud to be title sponsors of Honda Yuasa Racing. Our ongoing association with Honda, and the British Touring Car Championship in general is continuing to bring real benefits by raising the profile of our brand.
“The launch of the new Civic Type R race car has captured everyone’s attention, and is already proving very popular amongst our fans. This increased exposure will help to further support our ambitious aftermarket plans by continuing to increase awareness of our products.

“With the prospect of another exciting season just around the corner, we are confident Gordon, Matt and the team will deliver some fantastic performances. Whatever 2015 has in store, there’s no doubt that the UK’s most accessible motorsport series will give us another outstanding season of wheel-to-wheel racing.”

Honda Yuasa Racing will now continue their intensive programme of pre-season testing in preparation for the 2015 season opener at Brands Hatch. It is hoped that the new Type Rs will help keep Honda Yuasa Racing at the front of the grid and continue Yuasa’s BTCC success.
To follow all of the action, and discover more about Yuasa’s automotive range follow @YuasaEurope on Twitter, like facebook.com/yuasabatteryeurope or visit www.yuasaeurope.com

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Published: 24 March 2015

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