Yuasa set for more success in hunt for hat trick of successive British Touring Car Championship titles

Yuasa were revving up for another momentous motorsport season as the new-look Halfords Yuasa Racing 2017 Honda Civic Type R racing car took to the track in front of the world’s press at the British Touring Car Championship (BTCC) Media Day today.

Powered by Yuasa, team mates Gordon Shedden and Matt Neal took to the legendary Donington Park circuit for various BTCC Media Day photo opportunities and a  pre-season test session alongside their 2017 BTCC rivals.

With aggressive styling and a striking new black and orange livery, the Halfords Yuasa Racing Civic Type R’s certainly looked lightning fast out on track. And if their success over previous years is anything to go by, they will once again be the team to beat in 2017.

Hot off the back of his third, and second successive, BTCC driver’s championship title in 2016 Gordon ‘Flash’ Shedden looks unstoppable, and will be gunning to add a fourth title to his trophy cabinet this year. Meanwhile, long-term team mate Matt Neal has other ideas as he hunts for his fourth BTCC title having last held the crown six years ago.

Yuasa has a long and proud heritage in motorsport, and has been a title sponsor of the Honda works BTCC team since 2011. During this time the battery manufacturer has enjoyed unprecedented success, winning a phenomenal four drivers championships and six manufacturers titles.

Alongside their partnership in Halfords Yuasa Racing, Yuasa are also a major sponsor of the Repsol Honda Team, and triple world champion Marc Marquez in MotoGP.

Andrew Taylor, Managing Director of GS Yuasa Battery Sales UK Ltd. said: “We are pleased that our successful journey with the team continued under the Halfords Yuasa Racing banner during 2016 and we are looking forward to building upon last year’s success.

“As the world’s leading battery manufacturer our motorsport sponsorship programme has been instrumental in raising our brand profile amongst motorsport fans in the UK and beyond. Yuasa are now the UK’s number one choice for automotive and motorcycle batteries and we believe our performances on track over recent years have strongly reflected our core values of quality, reliability and performance.

“We are eager to see what Gordon, Matt and the team will achieve during 2017. I am sure it is going to be another exciting season and we wish them all the best.”

The BTCC season opener takes place at Brands Hatch on 2 April. The 33-round series then travels across the UK over 11 weekends taking in legendary circuits including Silverstone and Donington Park before returning to Brands Hatch for the season finale in October.