GS Yuasa Battery Europe appoints new Managing Director & CEO

GS Yuasa Battery Europe Ltd are pleased to announce that Andrew Taylor has been appointed as the company’s new Managing Director and Chief Executive Officer.

Andrew has been with the company for approaching 29 years. Since 2007 he has been Managing Director of GS Yuasa Battery Sales UK Ltd. During this time, the company has achieved unprecedented growth, becoming UK market leader for automotive, motorcycle and industrial batteries.

Andrew has also been Commercial Director of GS Yuasa Battery Europe Ltd since 2015.

Commenting on his new appointment, Andrew Taylor said: “It is a great honour for me to take up the position of Managing Director and CEO of GS Yuasa Battery Europe Ltd. It is a challenge that I am very much looking forward to.

“We have a strong platform to build on and an excellent European team to support our sales growth plan throughout Europe.”

Based in Kyoto, Japan, GS Yuasa are the world’s leading battery manufacturer and the number one choice for performance, reliability and quality.

GS Yuasa Battery Europe Ltd consists of five European sales companies and one battery manufacturing company. From sales and distribution centres in Swindon, Milan, Lyon, Madrid and Dusseldorf, and a state-of-the-art manufacturing facility in Ebbw Vale, UK, GS Yuasa supply European markets with a vast range of high-quality GS and Yuasa brand batteries and accessories.

GS Yuasa Battery Europe Ltd’s product range includes some of the most well-recognised, trusted and high-quality products for use in a diverse range of automotive, motorcycle, industrial and standby power applications.

For more information on GS Yuasa visit 


GS Yuasa Europe location map