GS Yuasa enjoy another successful year at Automechanika in Frankfurt

GS Yuasa put on a fantastic show as at this year’s 25th Automechanika in Frankfurt, Germany. The world’s leading battery manufacturer for automotive, motorcycle and industrial batteries exhibited its market-leading Yuasa and GS brands as well as its latest cutting-edge technology and workshop initiatives.

Jon Pritchard, General Sales & Marketing Manager at GS Yuasa Battery Sales UK Ltd said: “We have had another very successful Automechanika exhibition – it has been our busiest one to date! The event is hugely important to us as it allows us to showcase our high-quality, trusted battery products, and highlight the characteristics of our latest innovative industry tools.

We were pleased to welcome a large number of visitors to our stand again this year, and to be one of the 5,000 exhibitors who demonstrated their services to the European automotive aftermarket at this year’s record-breaking event.

Our Online Battery Lookup system is the most powerful in Europe. It’s a crucial part of the service we offer our customers, and it proved to be a great talking point on our interactive exhibition stand – as did our ever-popular BTCC Scalextric circuit!

Automechanika 2018 stand

Yuasa’s newly-enhanced YBX Automotive & CV ranges

Enhanced YBX automotive & CV ranges

GS Yuasa were delighted to give visitors an exciting preview of their new-look Yuasa YBX Automotive and YBX SHD Commercial Vehicle batteries at the exhibition. They feature a fresh new livery as well as significant performance increases across all ranges. The automotive types will be introduced to the European aftermarket as a rolling change this winter, and the reaction from customers at the show was extremely positive.

YBX Active range

The battery manufacturer also showcased its new YBX Active range. Launched earlier this year, the YBX Active Leisure & Marine, Marine, and Specialist & Garden batteries are specially designed to provide dependable, stress-free power and long life. The Leisure & Marine and Marine ranges include batteries for caravans, motorhomes, boats and other leisure applications; and the Specialist & Garden range includes batteries for ride on mowers, kit cars, garden tractors and other equipment.

Online Battery Lookup – fit.yuasa.com

One of the main GS Yuasa tools demonstrated at Automechanika was the Yuasa Online Battery Lookup – fit.yuasa.com. Driven by an extensive European database, the advanced system allows users to quickly and easily find the right battery as well as access detailed fitting information. Many visitors came away with their FREE Yuasa USB Smart Button for rapid access to the system.

New GS Automotive range

GS Automotive batteries

Finally, examples of the new GS Automotive batteries were displayed to visitors. GS is the leading automotive battery brand in Asia and many other parts of the world. Launched in Europe last summer, the GS Automotive range includes SMF; EFB & AGM Start-Stop; and Auxiliary, Backup & Specialist batteries for a range of vehicles, including conventional ignition and next generation cars and light vans. European customers can now enjoy outstanding reliability and power, perfected over a century of GS battery development.

Team at Automechanika 2018

As the number one choice for automotive professionals worldwide, the award-winning GS Yuasa product range includes some of the most well-recognised, trusted and high-quality battery products for use in automotive, motorcycle, leisure, marine, commercial vehicle and industrial power applications.

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