GS Yuasa to launch online training academy and preview new YBX commercial vehicle range at Automechanika, Birmingham

GS Yuasa, UK market leader for automotive, motorcycle and industrial batteries, will launch and preview a host of new products at this year’s Automechanika, Birmingham. The manufacturer will also bring exciting motorsport action, live seminar training and a competition opportunity to the NEC event on 4 to 6 June.

GS Yuasa will officially launch the much-anticipated GS Yuasa Academy – the industry’s first online battery training platform – as well as preview the YBX Super Heavy Duty battery range for commercial vehicles, which launches in July. Showcasing cutting-edge technology from Yuasa and GS brands, they will also offer motorsport action in the form of BTCC and rally driver meet and greets, and the official 2019 Halfords Yuasa Racing BTCC car will be on display.

The exciting, interactive GS Yuasa exhibition stand will promote a wide range of award-winning products and services. With a heavy focus for automotive workshop technicians and distributors, visitors can expect to find:

GS Yuasa Academy E-Learning

GS Yuasa Academy

The new GS Yuasa Academy comprehensive E-Learning system will revolutionise battery training. Aimed at improving customer service, reducing warranty returns and maximising battery business potential, it provides over 20 certified courses tailored to different job roles.

To mark the launch, the Academy’s presenters will be on hand in the Workshop Training Hub and will deliver a training seminar at the Technical Seminar Theatre on Tuesday 4th at 14:45pm for technicians and distributors to get a feel for the manufacturer’s new training offer. Meanwhile, visitors to the main GS Yuasa stand will be able to try the site for themselves and can undertake various training modules delivered in a dynamic video format.

Visitors attending the training hub and seminar will also have the chance to win £250 worth of Love2Shop vouchers.

Preview of Yuasa YBX Super Heavy Duty Range for commercial vehicles

Yuasa’s four-tiered YBX Super Heavy Duty range will provide one of the most comprehensive and highest specification commercial vehicle (CV) offers on the market. Based on the YBX automotive ranges, it features three levels of conventional flooded types plus Enhanced Flooded Battery options. With the very latest technology and a host of advanced safety features, all types provide Original Equipment (OE) quality and performance plus their advanced construction make them the most reliable CV batteries Yuasa has ever produced.

Motorsport action


GS Yuasa will be bringing a touch of adrenaline fuelled motorsport action to Automechanika 2019. At the main GS Yuasa stand there will be an opportunity to meet reigning British Rally Champion Matt Edwards on 4 June, three-time BTCC champion Matt Neal on 5 June, and BTCC driver Dan Cammish on 6 June. Visitors can enjoy driver autograph signing as well as the BTCC Scalextric racing circuit.

In addition, the 2019 BTCC Halfords Yuasa Racing Car will be on display at GS Yuasa’s stand in the Training Hub, where it will be involved in practical training demonstrations.

Online Battery Lookup

Yuasa’s online battery lookup system is far more than just a battery finder. It is the most powerful battery lookup resource available and is designed to save its 80,000-plus users time and money by allowing them to find the right battery and detailed fitting information quickly.

Yuasa YBX automotive product ranges

YBX automotive product ranges

The OE quality Yuasa YBX Automotive and YBX Active ranges are trusted by technicians and customers across the UK to provide unrivalled quality, reliability and performance. The range now features striking new label designs that will be on display.

GS Yuasa are a key partner of Automechanika which is now in its fourth year. Jon Pritchard, General Manager – Sales and Marketing at GS Yuasa Battery Sales UK Ltd, said: “We are excited to be at this year’s Automechanika. It is going to be a busy show with the launch of GS Yuasa Academy, preview of our new Commercial Vehicle ranges, plus a visit each day from the racing drivers we sponsor.

We and very much looking forward to exhibiting our superb range of products and services to the UK automotive aftermarket. As the world’s leading battery manufacturer, and UK market leader, we are constantly developing new services and initiatives to help our customers improve customer service, save time and money, and sell more batteries.”

GS Yuasa can be found near the entrance to Hall 19 at stand Q151.