GS Yuasa, UK market leader for automotive, motorcycle and industrial batteries, launched and previewed a host of new products at this year’s Automechanika, Birmingham. The manufacturer also brought exciting motorsport action and a live training seminar to the NEC event on 4 to 6 June.
GS Yuasa officially launched the much-anticipated GS Yuasa Academy – the industry’s first online battery training platform – as well as previewed the YBX Super Heavy Duty battery range for commercial vehicles, which launches in July.
Showcasing cutting-edge technology from Yuasa and GS brands, they also offered motorsport action in the form of BTCC and rally driver meet and greets, and the official 2019 Halfords Yuasa Racing BTCC car was on display.
The exciting, interactive GS Yuasa exhibition stand promoted a wide range of award-winning products and services.
GS Yuasa also brought a touch of adrenaline fuelled motorsport action to Automechanika 2019. At the main GS Yuasa stand there was an opportunity to meet reigning British Rally Champion Matt Edwards on 4 June, three-time BTCC champion Matt Neal on 5 June, and BTCC driver Dan Cammish on 6 June. Visitors enjoyed driver autograph signing as well as the BTCC Scalextric racing circuit.
In addition, the 2019 BTCC Halfords Yuasa Racing Car was on display at GS Yuasa’s stand in the Training Hub, where it was involved in practical training demonstrations.
GS Yuasa are a key partner of Automechanika which is now in its fourth year. Jon Pritchard, General Manager – Sales and Marketing at GS Yuasa Battery Sales UK Ltd, said: “This year’s Automechanika was our biggest show to date. The reaction to the new GS Yuasa Academy was extremely positive and it was exciting to hear customer feedback. This innovative online training platform will help increase sales, reduce warranty claims, save money, highlight upselling opportunities and ensure batteries leave the shelf in the best possible condition.
“Automechanika is hugely important to us as it allows us to showcase our high quality, trusted battery products and to highlight the characteristics of our latest industry tools to the UK automotive aftermarket. We were pleased to welcome a large number of visitors to our stand again this year.”