Yuasa, the world’s leading battery manufacturer, has announced a partnership with Monster Energy Athlete and British Drift Champion, Steve ‘Baggsy’ Biagioni. As a brand ambassador for the renowned Japanese manufacturer, Baggsy’s tyre-shredding R35 Nissan GT-R will feature Yuasa’s iconic logo, while its pilot will act as a representative for the brand at numerous high-profile events around the world.
Baggsy has built a reputation for his unparalleled skill, precision, and innovation in the world of drifting. A multi-time champion in fiercely competitive arenas, including the British Drift Championship, King of Europe Pro Series, and Drift Allstars, he continually pushes both himself and his vehicles to new limits. His dedication and passion for the sport make him a perfect representative for the Yuasa brand.
Yuasa, renowned for its precision engineering and market-leading vehicle batteries, boasts a longstanding history of supporting UK motorsport. Their Yuasa-branded batteries are the UK’s market leader, trusted by professionals and enthusiasts alike for their unmatched reliability and performance. This latest partnership further cements Yuasa’s commitment to excellence and innovation in the automotive world.
The debut of Baggsy’s Nissan GT-R featuring Yuasa branding took place at the iconic Goodwood Festival of Speed earlier today, where the striking vehicle turned heads and drew significant attention. The event provided an excellent platform to showcase the synergy between Yuasa’s cutting-edge technology and Baggsy’s high-octane performance.
The inclusion of Yuasa’s iconic red and white logo adds Baggsy to the roster of top athletes representing the battery manufacturer, including Repsol Honda riders Joan Mir and Luca Marini in MotoGP, and Adam Smalley and Duckhams Yuasa Racing in BritishGT.
Jon Pritchard, Sales & Marketing Director for GS Yuasa Battery Sales UK Ltd. said: “We’re thrilled to welcome Baggsy to the Yuasa family. His reputation for high energy and precision perfectly align with our products. In many ways, I couldn’t think of a more perfect pairing. As Baggsy continues to captivate audiences and push the boundaries of drifting, we’re proud to be powering his journey.”
Keep an eye on GS Yuasa’s Facebook, Twitter and Instagram accounts (@GSYuasaUK) to be one of the first to hear about exclusive competitions to celebrate the partnership.
For more information about Yuasa’s range of vehicle batteries, including the market-leading YBX automotive range, click here.
Date published: 12 July 2024
