Monday 12th March 2012, Swindon – Yuasa Battery Sales (UK) Ltd – the UK market leader for Automotive Aftermarket, Industrial and Motorcycle Batteries – announced that the company has agreed to become the title sponsor of Honda Racing’s Dunlop MSA British Touring Car Championship (BTCC) team in a new three-year deal announced at the unveiling of the team’s brand new Civic in at Honda’s UK headquarters in Swindon. The newly named Honda Yuasa Racing Team was announced as the Civic’s 2012 racing livery was revealed for the first time.
This is the third year that Yuasa has supported the all-conquering Honda Racing team and the long term deal as title sponsor will further enhance the brand recognition among consumers in the company’s target markets.
Andrew Taylor, Yuasa Battery Sales (UK) Ltd’s Managing Director, commented: “Our 2011 sponsorship of Honda Racing proved a resounding success and was extremely beneficial in raising the profile of the Yuasa brand. Yuasa’s partnership with Honda is very strong and the new title sponsorship provides us with the perfect springboard for our ambitious UK and European automotive aftermarket plans over the next three years. We are very pleased to add Yuasa’s name to the team title and continuing our commitment to the team over the 2012 to 2014 seasons. With the sensational new Civic built to the BTCC’s turbocharged Next Generation Touring Car (NGTC) regulations, we can look forward to another season of very exciting racing as Matt Neal and Gordon “Flash” Shedden take on all-comers to defend their titles.”
Commenting on Yuasa’s announcement, Honda (UK) managing director Dave Hodgetts said, “From a business and team perspective we’ve developed a great relationship with Yuasa. Today’s news will allow us to take that relationship from strength to strength over the next three years, looking at innovative marketing and brand initiatives linked to the excitement of racing.”