GS Yuasa’s Automechanika Birmingham debut a resounding success

GS Yuasa, UK market leader for automotive, motorcycle and industrial batteries, put on a fantastic show as at this year’s Automechanika Birmingham at the NEC exhibiting its market leading Yuasa and GS brands. The world’s leading battery manufacturer also showcased its latest cutting edge technology and workshop initiatives at the event.

Although a regular exhibitor at Automechanika in Frankfurt, this was the first time GS Yuasa have attended the UK show which is now in its second year. James Hylton, Sales and Marketing Manager at GS Yuasa Battery Sales UK Ltd said: “Automechanika Birmingham has been a huge success for us. During the event we’ve welcomed a large number of visitors to our stand and demonstrated our product ranges and exciting new initiatives to the UK automotive industry.

“As the world’s leading battery manufacturer, and UK market leader, we are constantly developing new services and initiatives to help our customers improve customer service, save time and money, and sell more batteries. We have used Automechanika to successfully showcase some of our most advanced tools which have recently been launched or will be unveiled later this year.

“Our online battery lookup is the most advanced available. It is a key part of the service we offer our customers and naturally has been a focal point on our new exhibition stand.
Alongside this we have also given our visitors a preview of our new E-Learning system which is still in development, highlighted the results of our Always Check The Battery workshop trial and many people have now experienced BTCC racing… all be it in Scalextric form.”

The brand new interactive GS Yuasa exhibition stand promoted the full range of Yuasa’s award-winning automotive products and services. With a heavy focus for automotive workshop technicians and distributors, visitors to the GS Yuasa stand explored:


Online Battery Lookup

Yuasa’s online battery lookup system is far more than just a battery finder. It is the most powerful battery lookup resource available and is designed to save its 75,000-plus users time and money by allowing them to find the right battery and detailed fitting information quickly.

Stand visitors also claimed a free Yuasa USB Smart Button for rapid workshop access to the system.

Yuasa Academy E-Learning

Currently in development, Yuasa’s comprehensive E-Learning system will revolutionise battery training. Aimed at improving customer service, reducing warranty returns and increasing sales, it will provide over 15 certified courses tailored to different job roles.
Visitors to the Yuasa stand got a sneak preview of the system, ahead of its winter 2017 launch, and tried their hand at various training modules delivered in a dynamic video format.

Always Check The Battery

Launching later this summer, Yuasa’s Always Check The Battery scheme aims to help workshops improve their customer service and battery sales by checking the battery of every vehicle they service or repair. Last year, Yuasa undertook a major workshop trial of the scheme and the conclusive results were revealed on the GS Yuasa stand.

Yuasa YBX and GS product ranges

The Original Equipment quality YBX Automotive range is trusted by technicians and customers across the UK for its unrivalled quality, reliability and performance. Examples of Yuasa’s YBX Automotive, Cargo, Leisure, Marine and Garden batteries were displayed alongside accessories such as Smart Chargers, Battery Analysers and the award-winning Yu-Fit tool.


British Touring Car Championship Racing

Yuasa is well known for its sponsorship within the British Touring Car Championship (BTCC) and brought a touch of adrenaline fuelled motorsport action to the show. Visitors took control of the Honda Yuasa Racing 2015 and Halfords Yuasa Racing 2016 BTCC winning cars on a purpose built Scalextric racing circuit.